Your forest harvest performance will reflect your own interest, integrity and insistence around value capture from your forest investment. Self educate and share the reins if you want to maximise the return on your own forest investment at harvest. Plan Forest Value Recovery in a structured manner and make more money from harvest.
- Know what you have in your forest. To precisely determine the range of potential products living in your forest, requires quality inventory and accurate mapping. Knowledge of potential products and relative prices is required for correct design of the attribute tables that will drive your inventory runs. Make sure that this process takes your options into account correctly, and that you, yes you (not just your agent or consultant) understand relevant log attributes, relative values and inventory outputs.
- Market what you have. To sell the fullest and most profitable range of products from your forest requires that your markets be able to consume them all in their most valuable combination. Plan your marketing to ensure that you can extract all possible value at harvest. The better you understand customer options and needs, and the further ahead and more accurately you can forecast sales, the better you will be placed in your markets. Hence the value in point 1 above.
- Negotiate for best outcomes. Ensure efficiency in sales mix and transport options and that you are receiving competitive rates and prices. Also ensure that harvest rate is fair and any efficiencies are passed to you as far as possible. Your own parallel research into these markets will repay you well. Ensure that your contracts allow your providers to share upside, and to feel the sting of their errors too.
- Culture Check your harvest and harvest management providers’ value recovery ethic and capabilities. Ensure that all personnel in their structure are trained, equipped and empowered to deliver high quality value recovery service. This will require your review of their internal culture, training records, log maker skills checks/quizzes, interviews and research, to check their claims. Act on your findings, and be prepared to train, re-engage or change your providers on the strength of what you learn.
- Optimise by cutting to market value. Ensure that once your sales priorities are established by value, your crews buck (log make) accordingly to achieve your most valuable mix of grades. If your potential return is a nominal ‘100’, then each area of waste or value leakage takes you down from your maximum return. Make sure that you are monitoring key performance areas throughout the harvest process. Your involvement is mission critical to ensure that you finish as close as you can to your ‘100’.
- Enjoy the enhanced fruits of your harvest, thank your providers and share what you have learnt. Reinvest in value capture training, culture and technology. The more forest value recovery knowledge is promoted, celebrated and shared, the easier it will be to source the relevant capability next time that you, your colleagues, or friends plan to harvest a forest.
Contact us for assistance in designing your own plan to extract most value, and enjoyment from the harvest of your forest.
James Powrie B.For.Sc (Hons)
James Powrie is a Freelance Forester and has worked in all aspects of forestry since starting with the NZ Forest Service in 1984.
He offers Education, Planning Assistance and Coaching for Forest Owners, Directors, Investors and others wanting to Maximise Forest Value Recovery at Harvest.
He is also available for conference sessions and workshops by arrangement.
email@example.com | +64 272 757757 | www.forestvaluerecovery.com